When posed with the question of ‘What digital marketing approach is best for your business?’, it is important to gain an understanding into the different types of digital marketing and how they can help improve your overall digital marketing approach.
What is SEO?
SEO or Search Engine Optimisation, put simply, is the process of getting traffic from the organic search results on search engines.
In order to make web pages appear higher in the search results, the process of SEO is used to shape a website according to Google’s algorithm. SEO experts have studied the way in which Google works in order to improve SEO performance for websites.
Before implementing your SEO strategy you should speak to the experts. Search agencies can offer help and advice for all your SEO needs along with expert advice as a PPC company UK.
Why is SEO important?
There are a variety of reasons why the practice of SEO is an indispensable marketing tool that should be implementedwithin businesses. These include:
Provides business credibility
When using a search engine, many users will take note of the order in which businesses are displayed in terms of ranking. To the user, the number in which you rank is a mark of how credible your business is viewed. The higher the ranking the more credible your business is. A business that is seen as credible and trustworthy is more likely to see a greater return on investment as consumers are likely to buy from those that they trust.
Drives valuable traffic to your website
When it comes to digital KPIs (Key Performance Indicators) marketers will set increased traffic as an important target, and while increased traffic will not instantly increase revenue, it will encourage brand awareness.
Increased traffic from SEO is not only a great way to generate brand exposure, but the users which have found your website have done so by searching for similar keywords that are relevant to your products and services, thus meaning they will be more inclined to buy from you in the future.
Generates customer insight
One of the most notable benefits from SEO is the ability to gain quantifiable results through Google Analytics, these results when used correctly can become invaluable to your business as they allow you to track your customer journey, how they found you, and their journey throughout your website.
Through insights such as keyword rankings, conversion rates and key statistics, improvements can be made to your overall digital marketing plan to ensure you’re evolving to the needs of your target market.