Why fonts are so important in advertising?

fonts are so important

Times were when you were only ever exposed to advertising via more traditional mediums. This could be the television and radio or even a billboard you would see while out walking the street or a magazine you may read. Then the Internet arrived and everything changed! With that came advertising that was no only on our laptop screen but was also on your phone and tablet. As time has gone on and the display on those screens have got better and better the need to use the correct fonts have…

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