The gig economy has been growing at a fast pace for the last five years. The events of 2020 have accelerated it even further. The Office of National Statistics states that there are over 5 million self-employed people in the UK. This looks set to grow even further as many people find themselves out of work due to the economic consequences of the COVID-19 pandemic.
Many people have turned to selling their skills on platforms such as People Per Hour, Upwork, and Fiverr. They can be great to launch your freelance career or earn some extra money on the side alongside things like deciding to start investing and buy crypto, or matched betting.
We’re going to look at Fiverr, and how to attract people to your profile. One of the features of the scheme is the ability to create a ‘gig’. This is where you sell a particular service for a fixed price. People can buy a gig easily from you.
However, there is a lot of competition on Fiverr and no matter how good you are at what you do, if you don’t work on how you set up and promote your gigs, you aren’t going to make any money.
Find your USP
There are so many people competing for business on Fiverr, it’s easy to get lost in the sheer number of Gigs available. Many people just mindlessly write almost identical text to that of their competitors and slap an ugly stock image on there. Try and make your service stand out by using a bespoke image or catchy headline.
Provide Quality At All Levels
There are three quality and pricing tiers within a Fiverr Gig. Of course, you are going to try and encourage people to buy your most expensive packages. However, searchers will arrive at your basic package first, so if that doesn’t hook them, they aren’t going to bother looking at your other services. Take time to craft a realistically priced, good quality
Fiverr has a lot of good resources to help you get up and running on the platform.
Get Good Feedback
Most buyers will check to see what kind of feedback you have from previous clients. Encourage clients to give feedback in order to boost your profile. Once the feedback starts rolling in, you’ll find it easier to pick up orders.
Send friendly reminders to clients asking them to rate you. If you do think you’re going to get negative feedback, do everything you can to rectify the situation. If you believe there is undeserved negative feedback on your profile, respond in a professional manner, stating why you think it’s wrong. Even the way you respond to this kind of feedback can help.
Make Your Gig Description As Detailed As Possible
Take the time to really think about your descriptions. Put yourself in the place of a buyer and include all information you think they will need.
If you find yourself getting messages asking particular questions, update your descriptions with this information. In fact, most potential buyers won’t take the time to ask a question and wait for the answer. There are so many other people that they can use, they’ll just move on to the next.