YouTubers have never been more in the spotlight than they are now. From Joe Sugg being in the 2018 season of Strictly through to the boxing machine between KSI and Logan Paul being covered by mainstream media, the time of the YouTube has truly arrived!
With this in mind, I thought it would be great to have some insight from one Ellie Steadman who is, without doubt, one of the biggest UK Disney YouTubers out there with a combined social media following of over 88,000 she knows all about what it’s like to put your life out there in video form and being scrutinised. So if you want to be a Youtube / Streamer and earn money from home then read on!
When you were first starting out with your YouTube channels what were the biggest hurdles you faced?
I think the first struggles I faced was the feeling that I didn’t have a space on YouTube, it’s a very oversubscribed social platform which left me feeling a little bit like it wasn’t worth me adding to the vast amount of content that was already out there. However, after time I came to have the complete opposite opinion! One of the best things about YouTube is that it’s a platform that anyone and everyone can (and should) use! There are no rules on who is allowed to be a part of it, meaning that everyone is welcome to have their own channel and use it to share videos they hopefully love and are passionate about.
What traps do you think new YouTubers fall into when they first start creating new content?
I think when you start out it’s really hard to not compare yourself to others. Whether that’s the quality of your videos, the equipment you are using, how often you upload or so many other concerns. I think when you begin it’s important to try to not focus on what the rest of the world does, the selling point of your channel should be you and your uniqueness. Do it how you want to, not how you think you should.
Is it possible to be a successful YouTube without buying high-end video equipment?
You definitely don’t need to spend a crazy amount of money to have a good set up. Almost every phone now shoots in HD video and good lighting has a huge effect on video quality. I invested in a Canon G7x after the first year on YouTube as I knew it was something I was then committed too. It’s lasted me about three years of pretty full on use and still does the job. As long as it’s a clear picture with good sound then you are set. Don’t drop a lot of money to try to keep up with others unless you know it’s really the right thing for you to do.
What sort of backlash have you had to deal with since running your YouTube channel?
I think I’ve been quite lucky to find an understanding and supportive audience so don’t tend to come across much backlash. However like everyone online I have received the occasional few comments, especially on videos that have been more popular. At the beginning it would hurt my feelings but as I’ve got older and more used to how social media works, it bothers me much less. I welcome constructive feedback as it’s a great way to figure out how to better your content, but the just negative opinions and statements that have no purpose except to hurt you I just tend to ignore them. I focus on the fact that for someone to be that negative they sadly must have a lot of problems within themselves to have to try to project that onto someone online that they really don’t know.
With all the current drama about how YouTubers need to be more accountable in terms of the content they produce can you take us through what goes through your mind when deciding to record and upload a new video?
A lot of your content is Disney focused. Is that how it’s been from the start or did it take time to find your niche and style?
Beyond making the actual YouTube video what other work is involved with promoting that video to help get it seen and gain more exposure?
Once the video has been edited and uploaded to YouTube it then needs to be ready to be published. Description boxes, customised thumbnails, annotations, search tags, scheduling etc can all be done with YouTube and take a little while to get sorted. Then comes social media promotion, scheduling tweets and posts, sharing to Instagram, Snapchat and pretty much any other social network you can think of. Being active online and reminding people where and when you’ve posted content is kind of a 24/7 activity.
What things do you wish you knew at the start that you know now in terms of curating content?