When you are thinking about starting up your own business, you need to make sure that you are aware of all the things that can go wrong. That might sound negative, but most businesses fail within five years, so it’s worth being aware of just how they fail, and making a point of avoiding those things. In particular, you need to know how you can give your business the best possible start, which is what we are going to take a look at in the remainder of this article. If you can bear the following in mind, you are more likely to find success with your business.
Spend Plenty Of Time Planning
You probably already know that a strong business always has a strong and detailed plan behind it. This is why you will find it hugely important to spend as much time as possible planning your business, even before you actually take any steps in putting anything into action. Most people rush ahead with their businesses and end up failing because they had not considered some of the essential things along the way. If you want to find success, spend more time planning and don’t rush into anything. Even if you spend a good three months on the plan alone, that is going to be worth it in the long run.
Hire Great Employees From The Start
It can be tempting to just start recruiting whoever happens to come along who seems like they would be a good fit. But the truth is that having amazing colleagues by your side is one of the most important ingredients you can have for true ongoing success. You should therefore put a lot of time and effort into hiring great employees for your business from the very start. That means having a strict recruitment process and spending time really scouring the area for the best talent. This is going to pay off huge dividends later on, so it’s worth the extra effort.
What’s Your Passion?
Your business should centre around what your real passion is, otherwise you are going to find it a lot more difficult to actually stick with it as you would hope to. If you are not completely in love with the idea behind the business, you need to make sure that you are going to change that up for an idea that you are passionate about. It is passion that will ultimately mean you end up leading the business through the difficult times and into greater and greater levels of success, so this is something you should really consider to be an essential quality. If you are not passionate about what you are doing – why are you doing it?
Source Plenty Of Capital
In your plan, you will have worked out exactly how much money you need in order to get your business off the ground in a powerful way. You should aim to at least get that money, but if you can also get a good 10% or 15% on top of that, that is going to help you out in a massive way too. In fact, it’s worth spending some time sourcing as much capital as possible if you hope to give your business the best possible start in life. But how can you make sure you are actually going to do that?
There are a few essential ways to do this. First of all, you could try to seek out an angel investor. These are generally people who are passionate about your idea and have the funds necessary to make it come to life, or at least to partly fund it. Angel investors can be hard to come by, but when you do find one it can save your whole venture from collapse, so it is worth always keeping feelers out for such individuals who might come along.
Alternatively, you could take out a loan. This has long been the traditional way of funding a new business, but now there are more options for finding a loan than ever before. If you are starting out with nothing to offer up as collateral, then you might find your best shot is with one of the many unsecured business loans that you can get these days. This way, you can get the money you need without having to offer an asset while doing so.
Or perhaps you have some personal funds you can use too. This is great, but be careful not to sink all of your savings into a business venture that you are not sure about. There is no telling whether you will get it back, or if you do it might not be for a few years hence anyway, so make sure you are keeping your wits about you and being as sensible as you can.
There is a reason that another word for a company is an organization: the better organized everything else, the better a chance it has of success. Those businesses which are run haphazardly, and where nobody ever quite seems to know what is going on, are those which are ultimately destined to fail. You should aim to have good organization from day one. If you wait until later to try and get more organized, it’s going to be much more difficult to do so, and you might find that by then some of the damage has been done anyway. It’s much better to try and get organized at the very start, which means putting protocols into place as you go.
The more organized your business is, the more professional it is going to seem to others, so this can also be an important step in making sure that other people respect your business too. That can increase your potential for attracting investors, customers and colleagues, all of which are going to be important at one point or another as you try to grow your business more and more.
Start Marketing Early
The sooner you get on the marketing process, the better. Most people underestimate just how hard it is to really market a business effectively, and how long it takes – not to mention how much money it can cost. Yes, there are ways to market your business cheaply or for free, but for the really powerful start to life that you are hoping to give the company, you need to focus on some of the paid means of marketing too, and that means finding the necessary funds to make that happen as much as anything else. Then it’s a case of knowing how to effectively market your company.
When you start marketing, it is best to focus on two things: service and brand. You need to make it clear what you are offering, and in particular why it is different to anything that has come before, whether it offers a new kind of service altogether or a new solution to an old problem. At the same time, you need to think about what your brand is going to be, and the stronger you make this, the better. Then you need to make sure that you link the two in as powerful a way as possible. If you can do this right, it is going to make a huge difference to how your business starts out.
Name It Right
Speaking of brands, you do need to put a lot of effort into this if you are going to have a good start to life as a business. One of the most important parts of the brand is simply the name. There is a lot in a name, and you would be amazed at what a difference it can make to simply have a good name for your business. Try to think of something that is very original and evocative, and which is yet easy to remember for most people. You might also want to think about the domain name of your website at the same time: if you can’t buy the URL for that brand name, consider switching to something else.
It might sound simple, but having the right name is often going to make all the difference in the world in terms of what people think of your business and how likely it is to have a positive public perception. The better the name, the stronger the starting position the business has, so make sure you put your heads together on this as best as you can.
Plan For Emergencies
There are a few things that are commonly going to go wrong in the early days of a business, and by being aware of them and planning for them you can save your business from the same kind of fate. These include a sudden loss of funds, marketing mishaps, trading standards breaches and more. Research these and make sure you have a plan for them, as having an emergency plan will help you to keep your business afloat no matter what might go wrong. If you can do that, you are going to have a much better chance of success.