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Angelfish Opinions is a market research agency, specialising in recruiting participants for big (and little) market research projects for brands you know, such as IKEA and the BBC, to smaller independents. Based in the Cotswolds, Angelfish Opinions are passionate about gathering opinions so brands can better understand their consumers (i.e. you!) and are proud members of various market research governing bodies including The Market Research Society (MRS), AQR and ESOMAR, so you can be rest assured that everything they do is completely legitimate and above-board.
Find out more about paid market research and the types you could be taking part in.
What is paid market research?
Who wouldn’t want to earn a little extra money to spend on their family or a special night out? Paid market research not only gives participants the opportunity to earn some extra spondoolies but also allows you to voice your opinion on everyday goods, services and brands. Your feedback is vital in ensuring these businesses retain their competitive edge and keep their heads above water.
Different types of paid market research
Online focus groups
Online focus groups are becoming increasingly popular as participants can take part in sessions from the comfort of their own home, feet up, cuppa in hand and dunking biscuit at the ready. Advances in technology such as Zoom have enabled meetings to take place online, whilst still allowing the brainstorming dynamic of the traditional focus group. Angelfish Opinions have also implemented Whatsapp diaries and surveys – short, effective and inexpensive for clients!
Online surveys
Does exactly what it says on the tin….log-in from home or any location; even the pub, at any time. Your identity is always concealed unless otherwise stated prior to the start of the survey. Perfect for people who can only commit a short amount of time and who aren’t as confident in face-to-face environments.
Market research online communities
Paid market research online communities consist of an exclusive network of participants who are guided to take part in a variety of activities, conversations and exercises. Similar to that of traditional focus groups, but they are completed remotely, using a private platform or website. Responses can be submitted via various channels such as video messaging and online forums and in some instances, participants will be able to see responses from their peers, however, in others, access is restricted.
Ethnography
An in-depth research method, with the observer physically present, generally for a significant amount of time, allowing research to be undertaken in real-life environments, such as in-store shopping, eating at a restaurant or even at home.
Focus groups
Focus groups contain a small group of people who are led through specific discussions by a facilitator. Participants are asked questions in an interactive setting and encouraged to discuss their thoughts freely with other members of the group.
Will I ultimately have to buy anything?
Paid market research isn’t a sales pitch with a view to making you buy something. Its aim is to gain feedback on products and services from those of us who use them in our everyday lives. We will never attempt to sell you anything and you will never be asked to pay for anything – you’re the one who’s earning here, not the company!
How do I know they’re genuine?
Most market research projects you come across are genuine, however, do ensure the company asking you to participate is a member of a market research governing body, such as The Market Research Society, AQR and ESOMAR.
Ready to start making waves with your opinion and shape the way brands develop their products and services?
Angelfish Opinions is always looking for people who are interested in giving their opinion on new products and services. SIGN UP HERE for paid market research projects and join Angelfish Opinions’ community of like-minded people.
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