Does your business need an app? If not, why not?
Don’t just assume that mobile apps are solely for big name brands because more and more small and midsize businesses are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website. There are many reasons why you should consider building a mobile app for your own company and it’s totally worth looking into enterprise applications development and finding out what the options are for your business.
It’s more common now that many small businesses you interact with in your everyday life do have their dedicated mobile app, and these companies which do are ahead of the game when it comes to taking their marketing to the next level, and they are benefitting from the following:
Being Visible to Customers at All Times
Statistics show that people spend more than two hours a day on their mobile phones. While people won’t be using every mobile app on their phone at this time, they still have to swipe and scroll past other ones to get to the one they want. If your app is there, then their mind will unconsciously record every image and text it comes across — even if it happens unnoticed, so it’s better to be there than not to be.
Having A Direct Marketing Channel
Apps serve many functions: they can provide general info, prices, booking forms, search features, user accounts, messengers, news feeds, and much more.
One of the most significant benefits of having a mobile app is that all the information you’d like to provide to your customers – including exclusive sales and promotions – is right at their fingertips. Through push notifications, you’re getting even closer to a direct interaction, and can quickly remind customers about your products and services whenever it makes sense.
Providing Value to Your Customers
Do you give your customers rewards? With an app, you can now digitize your loyalty program and make it possible for your customers to collect their rewards via your mobile app. This will ultimately give you more downloads and more return customers.
Building on Their Brand Recognition
A mobile app for your business can significantly contribute to your brand awareness.
You can do what you want with your mobile app; you can make it stylish, hip, functional, shocking, or informative. But what you want to do is create an app that has features your customers will love, while at the same time is well branded and beautifully designed and the more often you can get customers involved with your app, the sooner they will be inclined to buy your product and service.
Improving Customer Engagement
No matter whether you are selling cakes or model railways, your customers need a way to get in touch with you. Having a messaging feature within your app can make a difference in the way you communicate with your customers.
Standing Out from the Competition
Mobile apps for small businesses are still quite rare, and this is where you can take a big leap ahead of your competitors. Be the first to offer a mobile app to your customers, and they’ll love it.
A Growth in Sales
With promotions, discounts, and push notifications, you can encourage your customers to buy from you by directly contacting all the users who have installed your app. With an app, you can send a special offer to customers who are close to your shop with the help of geolocation technologies offline or reward people for downloading the app with discounts and special offers.
A Source of Valuable Analytics
Apps are so useful for collecting lots of useful information which you can analyze and use elsewhere in your business. You’ll be able to find out quickly which products your customers buy the most, how much time they spend on the app and which functions are the most used and which are the least popular?
Feedback from Customers
Your customers often have something to say, and rather than them leaving their comments on a random review site, it’s better to have it on your own platform, so you’re aware of it straight away. It could be a review, a suggestion, or even perhaps a complaint– which, if it’s on your own app, you can respond to and resolve straight away.
Mobile apps give you real-time feedback from your customers as well, so this means that you can find out what’s hot and what’s not and then focus on what your customers like most.
If you have a particular product that you want to sell out before a specific time period, you can send “limited time” promotional coupons via your mobile business app to your customers. Such promotions encourage sales and will also provide publicity to your business.
A Positive Image
A mobile app makes any business, big or small, stand out, and it gives the impression that you are tech-savvy. Mobile apps also make the details (location, contact, etc.) about your business more readily available, which is very good for your company.
Being Available To Customers Offline
The most significant difference between a mobile app and a website is that for a website, you need to download the graphics and page design elements to see a specific page, and for this, you need to have a good internet connection. Although apps still usually require an internet connection or use of data, many of them can still offer essential content and functionality to users when they are offline. For example, a user will still be able to read news or information about your company, perform different calculations, or even write a message that will be sent when they go online.
Mobile apps will be connected with your business’ database, meaning that every time you create a promotion, change a product name or price, your data will be automatically synchronized with your mobile app ensuring customers are never presented with misinformation. You also don’t have to monitor and update two separate platforms, which makes life easier for you and your customers are always updated with any recent changes.