Most entrepreneurs these days will be using some kind of PPC as part of their marketing strategy. You’ll likely know that pay-per-click is a highly effective form of online marketing (when done right)! To ensure that your campaigns deliver and improve ongoing, there are a few simple things that you can focus on.
If you want to improve the performance of your PPC campaigns, you’d need to pay close attention to the highest performing keywords. Analyse your reports regularly and use the data to focus on the words that are the most popular. In the same way, there’s no point wasting your time and money on the keywords that aren’t generating conversions or clicks. Some words take longer to perform than others, but if you’ve given it a week or two (and still no impressions), it’s best to ditch this word so not to bring down the rest of the campaign.
Google Adwords Scripts
A Strict Budget
To improve your PPC campaigns, you’ll want a solid idea of your budgeting strategy. It’s vital to know precisely how much you’re willing to pay for clicks. Google Ads allows you to set a budget per day, yet you’ll also need to figure out what this will be over a month-long campaign. Again, there are some great Adwords scripts out there that can help you with your budgeting. One script can update the daily budget according to days left in the month and the amount spent so far. As with any area of business, paying close attention to your budget helps to reduce overspending and thus maximizes profit.
Analysing the performance of your campaigns is a surefire way to improve your online marketing. When you pay attention to every weakness and failing in your strategy, you can change these errors to success next time. It’s not just Google Ads that gets to have all the fun; some companies might prefer to use Facebook or Twitter as their PPC platform of choice. Each platform will allow you to target who you want your ads to reach. The more detailed that your target customer profiles are; the more useful that these campaigns can be.