Every sale is a rush when you get started with e-commerce for the first time. However, you want to be sure you are making the right investments for your business to succeed. A significant one is digital marketing. Recent data suggests that it costs an average of £394.75 a day to hire a digital marketing agency in the UK. While this may seem expensive, you want to find the right marketing strategies to unleash the full potentials of your campaigns. Here are four effective ways to boost your online business’s ROI from digital marketing this year.
- Set marketing goals
When you set marketing goals, you want to consider several elements that may impact your path to success. First, you must ensure your marketing goals are SMART – Specific, Measurable, Achievable, Relevant, and Time-bound. This strategy helps you plan your strategies to achieve your objectives and track your progress. Setting your campaign goals can be complex, but it is worth the effort.
- Test paid ads
While paid social media ads may appear to be a large investment, the trick to getting the most out of these ads is to test different demographics to analyse results. You must know your paying customers: age, geography, or gender to do this effectively. Fortunately, there are also powerful analytics tools within Facebook, Twitter, and other big social media sites that allow you to locate a very narrow segmented audience. They also look for additional audiences who have a proven track record of clicking on comparable advertising. You may want to talk to a Google AdWords Expert to pinpoint improvement areas and deliver the best solution to improve your ROI and reach your full campaign potential.
- Assess your website SEO and usability
Your website needs to be easily found by your potential customers for an online business. Using the right keywords and phrases would gain a higher rank on search engine results. This is also an affordable way of reaching your target market. Therefore, it is advisable to find the right keywords and phrases, assess your current ranking, and develop content around these keywords. This is a terrific way to start. However, all these wouldn’t mean anything to customers if they find your website confusing and worthless. Create engaging, useful content to lower your bounce rate and retain customers longer on your website.
It’s worth bearing in mind here that pretty much everything to do with your website’s SEO and usability will improve quite naturally if you make sure to use the right platform. A perfect example would be to look at ShopWired’s integration with Printful, which is an example of how you can use such a platform to sell print-on-demand products of pretty much any kind that you might be thinking of. With such a platform under your belt, you’ll find that your ecommerce business is much more usable and easier to run too.
- Create the right content for your audience
In today’s competitive digital arena, where customers are continually exposed to numerous advertisements, your business must stand out to succeed. Content is the foundation of any marketing efforts, and you’ll need to nail it if you want to make the most of it. Sadly, no one wants to see traditional emails about sales or new products launch since they are constantly flooding their inboxes and social streams. Customers look for brands that provide them with value and connect personally. As a result, it’s critical to make sure your material is always tailored to your target audience. You can develop content for your target audience once you’ve identified who they are. You can determine this by their preferences, demography, geography, gender, and other factors.