Are you setting up your business? If so, it’s important that all the right pieces fall into place and this does include your marketing campaign. Without the right marketing strategy in place, you are not going to see the results that you want with your business. You could also easily be beaten by the competition and ultimately, you could find that your customers forget about you completely. To avoid this, you need to ensure that you are asking the right questions when you are building up your campaign.
How Much Should You Spend?
Your budget is always going to be a key consideration when you are running a marketing campaign or rather any part of your business. You need to make sure that you don’t end up in the red but at the same time, you still need to guarantee that you spend enough to make an impression. As you can probably imagine, this is basically a balancing act. You literally can’t afford to slide too far one way or the other.
A good rule of thumb will be to ensure that you do think about spending 20% of your total budget on marketing. This should put you in a strong position and ensure that you have enough wiggle room to set up a campaign that will make a lasting impression.
Don’t forget, there are always options to save on marketing without impacting the results. For instance, you can think about investing in PPC marketing. If that’s the case, then you should consider your bids carefully. Bidding on the right target keywords can help you save. For instance, you should explore keywords that are longtail. These are going to be less competitive and will be more likely to be connected to an audience that will definitely want to buy.
What Marketing Channels Should You Use?
Since we mentioned PPC, it is worth exploring different marketing channels and checking which one is going to be the most effective for you. The marketing channel that you choose will often depend on numerous factors including your budget. If your budget is limited, then you might need to focus on one channel rather than multiple. Of course, a multi-channel marketing strategy could be effective but only if it’s managed and run the right way. You could even think about an omnichannel strategy where everything is connected and integrated. Ultimately, this does mean that a customer should be able to slip into any part of the marketing funnel and be lead towards a purchase decision. This type of strategy can be successful but also may require a significantly larger budget than other methods.
Ideally, you need to focus on the marketing channels that are going to have the greatest impact. You can track your sales online as well as the marketing channels that are having the greatest impact. This is going to allow you to focus your resources in the right direction. Of course, one of the best ways to know exactly what channels are being used is to tap into your target audience. Understanding your target audience will ensure that you know the type of marketing channels that they are most likely to respond to.
What Tactics Do You Need To Avoid?
When you are marketing your business, you need to be careful about the type of marketing tactics that you use. Marketing tactics can help or harm your business, depending on the type you choose. It’s important to note that marketing is a constantly evolving tool. It grows and changes over time and you do need to be aware of the latest trends. Understanding the latest trends will ensure that you don’t end up in a situation where you are falling back on old tactics.
For instance, you might want to explore semantic SEO. In a world where users ask full questions rather than relying on specific keywords, semantic SEO is going to be a powerful weapon in your arsenal. It will allow you to connect with your audience by using content the right way. For instance, you can think about building entire pieces of content around questions that your audience is going to be asking. This is a smart choice because it will make your site more valuable and this will certainly increase your ranking over time.
In terms of marketing tactics that you need to avoid, there are countless examples. For instance, buying followers is incredibly dangerous in terms of the impact that it can have on your marketing campaign. You need to make sure that you don’t fall into this trap. If you do this, then it can leave you vulnerable to being exposed as a fraud.
You should also dodge the chance to explore negative SEO tactics as well. Negative SEO relies on marketing agencies creating content that is going to hurt a competitor rather than directly help you. For instance, it could be a review trashing one of their products or services. If you are caught using this tactic, it will kill your ranking so it is never going to be worth the risk.
How Do You Find The Right Marketing Team?
Finally, you need to think about how to make sure that you are using the right marketing team in your business. You need a marketing agency that strengthens your business and gives you a solid strategy. It’s important to avoid cookie-cutter companies. Instead, you need personalised service, even if this is ultimately going to cost you a lot more money in the long term.
We hope this helps you understand some of the key marketing questions that you do need to answer when you are running your business. If you take this advice on board, you will be able to keep your company competitive in what could be a very tough market. You might also want to think about thinking outside the box with your marketing campaign. It’s important to ensure that you explore fresh avenues and possibilities that you may not have considered before to get the greatest impact.