PR’S STOP ASKING BLOGGERS TO WORK FOR FREE!!
BLOGGERS – STOP GIVING AWAY YOUR HARD WORK AND TIME FOR FREE!!!
I’ve been spending quite a bit of time delving in and out of various Facebook blogger groups recently and the amount of times I see PRs offering ‘amazing opportunities’ which pay zero beyond a pointless linkback is shocking! Even more shocking though is the sheer amount of bloggers who will do the work for them for FREE!
If you price yourself cheaply they will keep coming back to you or try their arm and try and get another blogger who will do the work for free.
Let’s look at the average amount of work that’s involved with a regular blog post
Coming up with the concept
Adding images or any other creative flair to it to make it fit your site and ‘house style’
Doing SEO around it
Setting up promotion on social media around the post so that it gains a good level of exposure
All of that takes time not to mention we as bloggers (Self hosted ones at least!) pay for our hosting packages by the MB and these blog posts take up room on the server as well just like every other blog post.
To ask us to do all that and pay us absolutely zero is a joke. ‘There is no budget I’m afraid’ means ‘Let’s see if we can find people who will do it for free FIRST and then we can open our wallets’. It’s up there with coming to us bloggers with a very low budget and saying ‘their hands are tied’ but with you push them the WILL end up upping the budget for it.
The longer that bloggers continue to do all the work above for free the longer PRs will keep asking for it. It’s a loop that needs to break!
Offering a link off their random clients site as ‘payment’ is equally a joke. You get to make money and exposure off my blog post and what do I get in return, a link back from whatever random company it is you want me to promote that isn’t really in my niche anyway!
These are PR firms – they DO have a budget so why should you ask us to write 1000 words for you for free!
Bloggers! – Just reply with this next time you are asked to do a load of work for free
‘Sorry, but I don’t work for exposure, please come back to me with your budget’
You will be surprised how many times they magically will!