First impressions matter, first impressions are going to have that lasting impacting on a person. The exterior of a business is very important as this is supposed to help with that good first impression, but you need to go further than this. Does your workplace have a reception area? What’s the first area a visitor steps in right when they enter your business? Unless you’re running a store, you’re going to need to have some type of reception area. The reception area is where visitors, whether it be suppliers, delivery people, customers, clients, talent, and anyone else goes.
They need to be welcomed, comfortable. A variety of businesses have these from law firms, doctor offices, salons, to consultancy businesses. There is a very high chance that your business is in need of one as well. Reception areas have multiple uses, to get information, to get greeted, a meeting point, but it also serves as a waiting room. If you’re wanting to make a lasting impression, here are some tips to achieve that.
Why it’s Important to Create a Welcoming Reception for Your Business
Businesses should always consider how they are going to make their clients and customers feel about their business. A welcoming reception for your business will help you make a good first impression and it can even increase your sales. According to research, the first few seconds of a conversation with a customer is the most important of all.
It is during this time that people form an opinion about your company and decide whether or not they want to do business with you. Having a welcome reception area can do a lot of good. It doesn’t need to be expensive either.
How Much Does it Cost To Build A Welcoming Reception For A Small Office Space?
The cost of a reception desk can vary depending on the size and type of the office space. The front desk is one of the most important pieces in an office, because it is where people meet and greet each other. A reception desk is also a great place to put artwork that showcases your company’s values. Usually, the reception desk is going to be one of the more expensive parts of setting up a nice reception.
But you’re going to want to consider some other furniture and décor. Maybe a couch or some chairs to sit on, a coffee table with reading material, a lamb, and maybe a rug to add some coziness. If you want to take it up a notch, having a vase with some fresh cut flowers on the table could do wonders.
Why is the Atmosphere Important for My Business?
The atmosphere of a business is important for many reasons. It can make or break a company. The right atmosphere can make people want to come back again and again, while the wrong atmosphere can cause people to avoid it altogether. This is why it’s important for businesses to create an inviting atmosphere that will attract customers and keep them coming back for more. The reception really helps set the rest of the tone for the office.
So, you’re going to need to make sure that this feels completely welcoming. The atmosphere counts. So, how else can you boost the atmosphere? This could include adding some natural elements whether it be natural made ergonomic furniture, bouquets, houseplants, water features like a small fountain, soft music, soft lighting, and plenty of sunshine can help as well.
What are the Must-Have Elements of a Welcoming Reception?
The first element is the front door. The front door is the first thing that people see when they arrive at your event and it sets the tone for the rest of your event. It should be inviting, warm, and welcoming to all who enter. The second element is seating arrangements. You want to make sure that everyone can find a place to sit comfortably while they are waiting for their meeting. The third element is food & drink options.
This doesn’t have to be anything fancy, but it should be something such as a little table for coffee, tea, or water. You just want to make sure that your guests feel completely welcomed. So, how can you make the best reception area? Here are some pointers!
Create a Welcoming Atmosphere and Character with Your Prop Design
In the modern day, people are becoming more and more aware of how their surroundings can affect their mood. It is important that a prop design creates a welcoming atmosphere and character for your visitors. You’ll want to utilise decor if possible. This is going to be a great way of creating that much needed welcoming atmosphere. Something else to keep in mind would be the colour theory, which means that colours play a role in human psychology.
So, you’re going to want to opt in to colors that feel relaxing and calm. This can include whites, light greys, light blues, and other pastels. Incorporating nature is also a great way to evoke this softness, this calmness within the space as well. You’ll want to skip out on harsh lighting for the reception since that only hinders the calm and welcoming atmosphere. As for reception, you’ll need to ensure that you have a nice receptionist that’s a complete people-person.
Design the Layout of Your Customer’s Path to the Front Desk
The customer’s path (also known as “clients path”)is the most important part of any business. It is what makes or breaks a company. For a company to be successful, it needs to create a seamless process that helps its customers feel at ease and enjoy their experience. The first step in designing your customer’s path is understanding what they need from you as soon as they walk through the door.
This can be done through surveys or interviews with employees who work in the front desk area. Once you have an idea on what they need from you, then it is time to think about what they may want. But don’t forget that it’s not just about what your customers or clients think, having this easy path or navigate to your reception should also consider talent, suppliers, or anyone else who stops by your workplace.
Promote an Engaged Environment for Your Visitors with Interactive Components
To promote an engaged environment for your visitors, you need to create interactive components. While it is easier said than done, it is not impossible. The key is to keep the visitor engaged and encourage them to explore more of your content. One of the easier ways to do this would be having some reading material in the reading room.
Maybe you can include industry-related magazines, pamphlets about your company, brochures, or maybe take it a step further by incorporating art or photos on the wall that involves the company. It’s important to engage the company while at the same time ensuring that they get a general idea of the company while waiting in the reception area.
Create an Engaged Environment at the Front Desk
While you should definitely have a receptionist, you also shouldn’t neglect other methods in helping out your clients/ visitors who are stopping by. Why not consider some type of a display? These can be flashy, fun, elegant, or whatever you want. This could include a digital sign, fun displays, or even a branded neon light.
Digital signage can be used to display information about the company’s products and services. It can also be used to show social media posts from influencers that are relevant to your business. Displays can also be used to show live events that your company is participating in or sponsoring. But it’s all up to you in what you think would be the most engaging while keeping the reception looking grand.