British writer, Andrew Grant, once said, “You never get a second chance to make a first impression.” While these wise words were probably uttered with people in mind, they are equally applicable to the physical appearance of business premises. Although the term ‘curb appeal’ is often associated with residential homes, it is as important in the commercial sphere where people have free choice over where to spend their money. In a cut-throat economy where maintaining a competitive advantage is of the utmost importance it is, therefore, vital to ensure that your client’s first impression of your business is a good one. Thankfully, there are a number of ways to ensure that your business exterior matches your company ethos without having to spend thousands of pounds on enhancing your curb appeal.
When should you improve your curb appeal?
While your business exterior should always remain well-maintained and aesthetically pleasing, there are some tell-tale signs that your premises are in need of a revamp. If your business is reliant on walk-in clients, you might notice a decrease in foot traffic if your exterior is in need of a makeover. You will also have to do some upgrades if your branding has changed, or if you have new competition or a competitor that recently completed a renovation themselves. Other tell-tale signs include peeling paint, broken gutters, faded signs and foliage that has given up on life.
Ways to boost your curb appeal
There are a number of affordable ways in which you can boost your business’s curb appeal. Start by removing any debris and rogue plants from outside your building, and then assessing exactly what needs to be done to spruce up the exterior. If the paint job is looking tired, give it a fresh coat while also replacing any signs that are looking the worse for wear. Examine your gutters and downpipes, repairing what you can and replacing what is needed. Re-caulk any windows that need it, and consider replacing your front door if your current one no longer looks inviting. You can enhance your curb appeal even more by adding LED lighting fixtures, planters and a doormat to the building. Improving the exterior appearance of your business does not have to cost a fortune. If you are DIY-inclined, you can easily save money by ordering the necessary materials from independent suppliers like EasyMerchant or B&Q, and make the necessary repairs and adjustments to your building exterior yourself.
Benefits of improving your curb appeal
If you want your customers to be satisfied, you need to make your business premises as inviting as possible. As good as your products/services may be, customers are unlikely to walk through the front door if the exterior is a shambles. Curb appeal not only improves foot traffic, but also increases the value of your property while driving up sales as well. Investing a couple of hundred pounds in upgrading your business exterior can result in a substantial increase in revenue that far exceeds any expenses.
Making the effort to boost your business’s curb appeal can prove to be one of the best decisions you have ever made. Not only are you likely to attract a lot more customers after your renovations, but you will also improve the level of satisfaction of your current clientele.